The handbook on

Validating your product idea

How to know if you should build your app or move on to something else and save your cash and sanity

Validation is about building your product idea right

When you decide to pursue a product idea, you’re not just deciding to build a business. You’re making a lifestyle decision where every incremental decision you make can build or crumble your startup’s success.

You might expect the product’s user flows, design, and coding to be what validates it. It’s easy and common to make this mistake. But it’s the market that validates your product, and you should validate with users as early as possible.

Why validate at all

Tap into real user feedback

How many founders have you seen ask: ‘would you use a product that did X?’ How many products implement features that make users unhappy? When founders set up false-positive tests of validation, it’s hard to see the real feedback users are telling you. There are better ways to validate the first time around.

See if there’s market need at scale

The top reason startups fail is that there’s no market need. Another 6 of the top 10 reasons startups fail can also be tied to product-market fit. That’s why customer understanding should be one of the main driving forces of your product from the start

It saves you time and money

While MVP development costs vary, estimates for a native consumer MVP start at 25,000£. The more you iterate on it, the more cost you accrue when you decide to pivot. Early validation saves time and budget and helps you make better business decisions in the long run.

This handbook is the shortcut you need towards validation

Everything you need to get started on validation is included in this handbook. From talking to potential users, to identifying your core audience and talking to investors, we’ve included advice and examples that will help you in your own journey.

Learn how to validate with potential users

Learn how to validate with investors

Learn how to have great conversations

Learn how to draw conclusions

Start your validation journey the right way.

Download the handbook

Product people wrote this
validation handbook for you

The team who contributed to this handbook all are passionate product people, with backgrounds in business, product strategy and marketing. Like the whole Tapp Squad, we put our passion for building products people love to use here as well.

Erika Kramarik

Full-stack Marketer

Gabriel Dombri

CEO and Product Strategist

Marco Botticelli

Managing Director UK and Product Strategist

What our clients say about us

When you ask clients that have worked with us what they appreciated the most, some will mention the quality of design and code, some the ease in which we collaborated. What they all mention - every one of them - is that they appreciated getting a partner that challenged them to make the best version of their product and become aware of their market.

Tapptitude meets every deadline and ensures that we stay under budget. They’ve dug deep into our product, making it their own and figuring out how they can add value. The team came up with many ideas on their own to improve our platform. This level of partnership distinguishes Tapptitude from other companies I’ve collaborated with.

Jacqueline van der Gracht

CEO @ My Dialogues

We appreciate that their team focuses on creating the best possible final product. Throughout every step of the process, they have been detailed and determined. Instead of being task-based like some vendors, they look at the project as a whole. They push back to create the strongest ideas and it makes my team better.

Daniel Spijker

Senior Product Manager @ Discogs

Ready for your crash course in validating your idea?