Project overview
Imobiliare.ro is the biggest real estate adverts portal in Romania, reaching 1 million unique visitors a month. Their success has not gone unnoticed: in the spring of 2016 they’ve been bought by the Swiss Ringier group, a well-known player in the Romanian online market.
Our role in the project involved building the mobile apps on iOS and Android, thus opening a new market area for the already highly used web platform. We’ve built the two native apps keeping in mind that they should streamline and simplify the complex process of property renting and buying-selling. The apps needed to handle a large amount of data, while in the same time bringing real value in terms of convenience for the users.
$250k - $500k
Ongoing
2014
Swift SwiftUI UIKit Objective-C Java Kotlin
The Challenge
From Concept to Continuity: Navigating Property App Development Challenges with Imobiliare.ro
The managing partners at Imobiliare.ro contacted us in early 2014 looking for a product building studio to develop an Android app. Our teams began working closely together to establish the right concept for the app. An iOS app development and launch followed closely after the launch of the Android version. The greatest challenges we’ve encountered in developing the two native mobile apps were in the areas of property search and listings, seamless map display and enabling each property to clearly show its potential by providing a great UI. Working on the mobile products to this day, the challenges shifted towards scalability and efficiency, keeping the parity between iOS, Android, as well as deciding which web platform features end up in the mobile version.
Here’s what we did
We conducted a comprehensive analysis of user behavior on the web platform, establishing priorities for functionality. After mapping user flows and creating initial mockups, we started designing each app screen from scratch, prioritizing UX/UI and emphasizing the main benefits of the mobile experience. The Imobiliare.ro app provides on-the-go access to over 100,000 listings, quick search capabilities, and direct communication with real estate agencies, private sellers, and renters.
Features
Prioritizing user-friendliness, the top real estate app in Romania offers an effortless and intuitive experience, solidifying our position as the country's premier platform.
On several iterations, our aim was to prepare the app to support must-haves and delighters for the benefit of the agent as well as of the prospects, rentees, property owners and future owners.
Save interests and searches
A real estate decision involves many factors for a user, and a property description reflects that. The description starts with media assets (photos, video, 360 photos), as well as the key descriptors.
Search for a property
The users are able to search and find properties directly on the map, having an overview of the prices, property types and amenities.
Send messages and inquries
Users can reach out to property owners or real estate agents in order to ask questions about a specific home or schedule a visit.One feature through which the messaging of Imobiliare.ro stands out is that each messaging preview has the property attached to it as a small snippet. This way, it’s easier for the user to keep track of their progress.
Ad Details
Users can save relevant ads to return to them and shortlist a good property manually, or they can save a search to get notifications on new properties that fit their search criteria. For instance, price changes for newly added properties.
"The people over at Tapptitude are professionals. They’re full of energy and enthusiasm for what they do and they do it well. They’re the ones you want taking action if you’re looking for collaborators on a mobile project. What can I say? It’s all good up until now… and it sure has been a while."
Read More On Clutch
Co-Founder Imobiliare.ro
Ciprian Gheran
Design System
We approached the design with a careful blend of form and function, ensuring a thoughtful balance that enhances the overall user experience in our journey with Imobiliare.ro.
In crafting the design system, we balanced aesthetics and functionality, making sure the product can serve well several types of users. Our design choices, rooted in industry research, not only adhere to established standards but also incorporate customized elements that reflect the refined essence of the Imobiliare.ro brand.
Technologies
Our focus was on simplifying property transactions, ensuring the apps efficiently handle substantial data while providing unparalleled convenience for users.
The app currently serves millions of users with an average user rating of 4.6 stars and 99.8% crash free sessions.
Praise Be, Dream Team
Andreea Gherba
PRODUCT MANAGER
Laurentiu Onac
HEAD OF ANDROID
Alexandru Hadăr
ANDROID LEAD
Cătălin Demian
iOS LEAD
Raul Pele
iOS DEVELOPER
Gabriel Bîta
QA ENGINEER
