Glorify

Bringing structure to people’s daily worship

iOS & AndroidWellnessUK

Project overview

Structuring Daily Worship with handpicked Bible verses, guided devotionals, meditations and space for reflection, music and prayers – all in one app.

Bringing Christians all around the world the joy of connecting and reconnecting with God daily. Making bite-sized worship routines available to everyone, whilst reimagining how we connect with God through technology.

Budget

$1M+

Timeframe

3.5 years

Release Date

2020

Investors

The Challenge


Christians had been left behind when it came to tech which facilitated healthy habits built around mindfulness and meditation.

Although there were many successful secular apps, none existed to help people take time for prayer, worship, and spiritual connection on a daily basis. Christians struggle to find quiet time to connect with their faith. There was a need for an app that fuses technology and faith, giving Christians a place to come every day and connect with God and their community to experience the joy and intimacy of connecting with their faith.

Here’s what we did

Glorify is now the leading Christian daily worship app worldwide and used by millions every week. To facilitate their explosive growth, we quickly and effectively scaled operations across product strategy, design, and development.

We built user flows essential for creating a great UX design that could straighten out the user’s path, identifying the problems they might encounter and how to address them. The result was an improved evaluation and optimization of the user experience, consequently increasing user conversion rates.

Features


An intuitive, engaging product which is delightful to use and rich with social features.

Connect with God every day through handpicked Bible verses, curated devotionals, dedicated time for reflection, together with the community through prayer.

Habit-Formation

We co-created and experimented with multiple habit-formation practices such as daily exercises, tasks lists, and gamification dynamics.

Progressive Disclosure

Users unlock additional content by completing their daily task list, which provides a sense of reward and progress through engaging visuals.

Bite-Sized Content

The content on the Today screen is bite-sized, taking 1-4 minutes to complete. This makes them quick to consume and easy to digest.

Personal space for prayers

A customizable space to create and share prayers for strengthening the relationship within the community and with God.

We supported Glorify in their plans for internationalisation and launches in the UK, US, and South America, backed up by solid tech, marketing, and analytics stacks.

Our overarching vision is simple; it’s every Christian every day. That’s what I call our infinite goal—a vision and goal that will endure forever, always guiding our mission and ensuring a journey that will always be ongoing.

We supported Glorify in their plans for internationalisation and launches in the UK, US, and South America, backed up by solid tech, marketing, and analytics stacks.

Ed Beccle and Henry Costa

Owners

Ed Beccle and Henry Costa

Design System


Guided by Christian values, inclusivity, dedication to users, and an unrelenting pursuit of excellence.

We based Glorify’s design language around a friendly, fresh and warm colour palette that inspired optimism and interaction.

We based Glorify’s design language around a friendly, fresh and warm colour palette that inspired optimism and interaction.

Ease of use and accessibility for a diverse, global audience was front of mind when designing a clean, intuitive UI which lent itself to habit-formation. We combined two fonts, bringing tradition and modernity into visual harmony, and created fun and colourful custom icons to bring life to interactive elements.

Technologies


Glorify’s architecture is designed for scalability and reliability, ensuring a smooth experience for its users regardless of traffic spikes or unexpected events.

On the backend, Glorify employs a combination of Node.js and MongoDB, leveraging Node.js's event-driven architecture and MongoDB's high performance and scalability to handle the application's data management needs.

iOS

Swift SwiftUI UIKit

Android

Kotlin Android NDK XML

Backend

Node.js Mongo Atlas Search MongoDB (Atlas) Redis Angular

DevOps

AWS Elastic Beanstalk Elastic Cache Terraform

3rd party integrations

Apple In-App Purchase Branch.io Firebase Google In-App Product Iterable Lokalise Mixpanel NewRelic Segment Sendgrid Taplytics Twilio

Praise Be, Dream Team

Portrait of Ioana Furtună

Ioana Furtună

PM LEAD

Portrait of Andreea Gherba

Andreea Gherba

PRODUCT MANAGER

Portrait of Tudor Stadiu

Tudor Stadiu

PRODUCT MANAGER

Portrait of Sasha Maxim

Sasha Maxim

PRODUCT DESIGNER

Portrait of Sabina Stănescu

Sabina Stănescu

PRODUCT DESIGNER

Portrait of Cătălin Pop

Cătălin Pop

FULL STACK LEAD

Portrait of Andrei Teslovan

Andrei Teslovan

ANDROID LEAD

Portrait of Doru Cojocaru

Doru Cojocaru

iOS DEVELOPER

Portrait of Roxana Rad

Roxana Rad

QA LEAD

Portrait of Andreea Acatrinei

Andreea Acatrinei

ANDROID DEVELOPER

Portrait of Cristian Dregan

Cristian Dregan

ANDROID DEVELOPER

Portrait of Denis Toader

Denis Toader

FULL STACK DEVELOPER

Portrait of Emanuel Tofan

Emanuel Tofan

QA ENGINEER

Portrait of Flaviu-Olimpiu Crișan

Flaviu-Olimpiu Crișan

ANDROID DEVELOPER

Portrait of George Fodor

George Fodor

ANDROID DEVELOPER

Portrait of Georgiana Daniela Stanciu

Georgiana Daniela Stanciu

ANDROID DEVELOPER

Portrait of Marian Iconaru

Marian Iconaru

iOS DEVELOPER

Portrait of Paul Fărcaș

Paul Fărcaș

iOS DEVELOPER

Portrait of Roxana Colceriu

Roxana Colceriu

QA ENGINEER

Portrait of Silviu Preoteasa

Silviu Preoteasa

iOS DEVELOPER

Portrait of Teodora Cîrdeiu

Teodora Cîrdeiu

QA ENGINEER

Portrait of Victor Vlad

Victor Vlad

FULL STACK DEVELOPER

Impact Created


We supported Glorify in their plans for internationalisation and launches in the UK, US, and South America, backed up by solid tech, marketing, and analytics stacks. Glorify is now the leading Christian Daily Worship app worldwide and used by millions every week. The team is backed by a16z and SoftBank. Together with the wider Glorify team, we identified a leading North Star metric, predictive of user engagement and retention, and worked through a set of experiments to remove barriers to value.

16M
Downloads
2.2M
Monthly Active Users
1.2M
Ratings on stores averaging 4.9★

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