Project overview
The surge in food delivery demand in El Salvador's metropolitan area, triggered by the pandemic, has significantly boosted the local restaurant industry. Key players like Uber Eats and call center-based services have played a crucial role in driving this upward trajectory.
Today, customers prioritize seamless experiences, including timely deliveries, friendly courier interactions, and efficient digital ordering processes. We’re not pioneering anything; we’re simply uncovering it together as the world moves forward.
$250k - $500k
9 months
2023
Swift SwiftUI UIKit Kotlin Node.js Angular React MongoDB
The Challenge
Bridging the gap in food delivery: Overcoming convenience and communication barriers
Despite the advantages of direct delivery – faster, more cost-effective, and better product handling – many still opt for platforms due to the convenience of aggregated options. Our first challenge was addressing this preference for a single app over separate ones for each restaurant. Secondly, restaurants themselves inadequately communicated their delivery services, resulting in limited customer awareness about the benefits of ordering directly.
Here's what we did
We developed a cutting-edge platform to capitalize on this situation, combining the best aspects of both delivery methods while emphasizing curation. Initially, we identified key user and market aspects, translating them into a product with lean yet indispensable functionalities. Our role extended to defining top-level features and guiding the platform's strategic direction.
Features
Taking expected features to the next level, making unexpected features lovable
With Hifumi, we aimed to redefine food delivery standards by seamlessly integrating direct and aggregated service features. Our emphasis went beyond convenience and speed, focusing on delivering unwavering quality to set a new industry benchmark.
Lazy Sign-Up
Simplifying the onboarding process for users.
Vote For Location
Empowering users with location-based food suggestions.
Complementary food suggestions in menu
A handy companion to users’ food ordering experience
Vote For Location
Empowering users with location-based food suggestions.
Multi platforms
Our lean approach enabled a unified platform for users, restaurants, couriers, and admins, enriched with lovable features.
We collaborated with the founders to define, design, and build the entire platform and its components, aligning with the vision of creating a delivery app that ensures timely, well-handled, and fairly priced services
“(...)That's why we made a delivery app; since a good future has to have a good delivery. One that arrives on time, that the food arrives well, that they take good care of us and that they don't overcharge us.”
We collaborated with the founders to define, design, and build the entire platform and its components, aligning with the vision of creating a delivery app that ensures timely, well-handled, and fairly priced services
Founder
Yusef Bukele
Design System
Designing for an excellent user experience
The name "Hifumi," derived from the Japanese phrase "1-2-3," symbolizes simplicity, efficiency, and a commitment to excellence.
The name "Hifumi," derived from the Japanese phrase "1-2-3," symbolizes simplicity, efficiency, and a commitment to excellence.
Our design ethos mirrored this commitment, drawing inspiration from traditional Japanese cherry blossoms. Every facet of the platform, from the intuitive user interface to the meticulously curated restaurant selection, was crafted to provide customers with an exceptional experience.
Technologies
We went with what made sense - appetizing native technologies that cover market demographics and performs well under race conditions.
We pioneered early on SwiftUI implementation on iOS, mixed with first-in-class Kotlin that not only takes into account proper user experience, but also works well with several courier devices of all brands and manufacturers available within the fleets. Furthermore, we built a tablet friendly back office for the restaurants and admins to manage the brands, inventory, fleet of couriers and track business insights.
iOS
Swift SwiftUI UIKit
Android
Kotlin
Backend
Angular MongoDB (Atlas) Node.js Redis
DevOps
AWS Terraform
3rd party integrations
Firebase Mailchimp Mixpanel Sendgrid Sentry Stripe
Praise Be, Dream Team
Rareș Podani
DESIGN LEAD & PRODUCT MANAGER
Ștefan Suciu
FULL STACK LEAD
Andrei Aștilean
QA ENGINEER
Cătălin Dârjan
ANDROID DEVELOPER
Alex Cristian Pop
ANDROID DEVELOPER
Sergiu Corbu
iOS DEVELOPER
Sergiu Mara
PRODUCT DESIGNER
